Product Marketing Manager

  • Ha Noi
  • Manager
  • Full-time

Product Marketing Manager will be responsible for identifying opportunities, executing strategies, and managing programs that drive awareness and adoption of our technology products and platform(s). This role will work closely with Commercial team (FMCG Key  Account and GT Salesforces), Product Owners, Operations, Tech & Data team, and Marketing teams to identify, prioritize, and  execute against big opportunities.


  • Be the voice of the customers (FMCG Suppliers/GT Retailers). Understand how to reach them with the right message, at the right time, through the right channel.
  • Develop product marketing strategy, CVP and conduct marketing programs to meet the needs of customers.
  • Define the target segments for platforms/products.
  • Propose product features design and key message through qualitative and quantitative research with prospects  and customers.
  • Work with Data&Tech team to build product roadmap and optimize functions for a good user experience and increasing sales.
  • Drive cross-  functional marketing programs for various One Distribution / VinShop products, launch products and grow usage, both on and off platform.

Key skills

  • 5+ years of Product Marketing experience
  • Expertise & exceptional ability in understanding our customers Retailers, especially at General Trade (GT) channel and FMCG Suppliers/Manufacturers and Brands

Domain  Expertise

  • Fluent in customer acquisition best practices and digital marketing strategy.
  • Can identify both exponential and incremental growth opportunities.
  • Passion for understanding consumers and bringing their needs to life through your work.

Analytics  Experience

  • Analysis in products, customers, industry and market trends
  • Research mindset

Individual Skills

  • Fantastic communication skills
  • Cross-functional collaboration
  • Strategic thinking

Mindset & Behaviors

  • Business sense
  • Customer Oriented
  • Adaptable, creative, and self starting
  • Thrives in a fast-paced environment
  • A chance to build a better life for Vietnamese
  • Very attractive compensation package
  • Meal allowance
  • 13th salary and performance bonus (up to 3 months)
  • Private health insurance financed by the company for employee and their family: cover for Vinmec and top hospitals in VN
  • Training course and certificates
  • Team bonding/ company trips, Happy hour and B-day parties.
  • No dress code. It’s your choice to be confident and comfortable.
  • Opportunities to join a diverse and inclusive team (our team proud to be a Vietnamese company with talents from Google, LinkedIn, Amazon, … and many other top companies in Vietnam)