Product Marketing Manager will be responsible for identifying opportunities, executing strategies, and managing programs that drive awareness and adoption of our technology products and platform(s). This role will work closely with Commercial team (FMCG Key Account and GT Salesforces), Product Owners, Operations, Tech & Data team, and Marketing teams to identify, prioritize, and execute against big opportunities.
- Be the voice of the customers (FMCG Suppliers/GT Retailers). Understand how to reach them with the right message, at the right time, through the right channel.
- Develop product marketing strategy, CVP and conduct marketing programs to meet the needs of customers.
- Define the target segments for platforms/products.
- Propose product features design and key message through qualitative and quantitative research with prospects and customers.
- Work with Data&Tech team to build product roadmap and optimize functions for a good user experience and increasing sales.
- Drive cross- functional marketing programs for various One Distribution / VinShop products, launch products and grow usage, both on and off platform.