Product Marketing Lead

  • Ha Noi
  • Leader
  • Full-time

As Product Marketing Lead at One Distribution, you will be responsible for identifying opportunities, executing strategies, and
managing programs that drive awareness and adoption of our technology products and platform(s). This role requires an
exceptional ability in understanding our customers – Retailers, especially at General Trade (GT) channel and FMCG
Suppliers/Manufacturers and Brands and articulating their needs. A strong candidate can use this skill to bring perspective to
our product experience and build impactful marketing strategies. This role will work closely with Commercial team (FMCG Key
Account and GT Salesforces), Product Owners, Operations, Tech & Data team, and Marketing teams to identify, prioritize, and
execute against big opportunities.
Product Marketing at One Mount Group resides at the intersection of marketing, product, technology, and analytics with a strong
emphasis on experimentation and impact.

Be the voice of the customers (FMCG Suppliers/GT Retalers). Understand how to reach them with the right message, at the
right time, through the right channel.

  • Develop ideal customer personas and target industry segments through qualitative and quantitative research with prospects
    and customers. Define the target segments for platforms/products and Customer Value Propositions for each target segment.
    Develop positioning, USPs, messaging matrix and content for paltform/products targeting at different customer segments.
  • Work with channel owners to develop integrated go-to-market strategy and roll out across all marketing channels. Drive cross-
    functional marketing programs for various One Distribution / VinShop products, launch products and grow usage, both on and off platform.
  • Analyze product and market trends to identify opportunities to bring 1MG products to more consumers.
  • Manage timelines to deliver product marketing programs. Work with cross-functional partners, including product development,
    sales, and creative studios, to ensure project and campaign success.
  • Equal parts researcher/analyst, psychologist, marketing program manager and creative strategist.
  • Update existing marketing channels with new messaging as relevant
  • Drive engagement and adoption for the product. Manage new feature launches to engage new and existing customers.

● 8+ years of Marketingor Product Marketing experience
● Enjoys digging into the data and using it to inform strategy.
● Expertise & exceptional ability in understanding our customers – Retailers, especially at General Trade
(GT) channel and FMCG Suppliers/Manufacturers and Brands
● Fluent in customer acquisition best practices and digital marketing strategy.
● Can identify both exponential and incremental growth opportunities.
● Passion for understanding consumers and bringing their needs to life through your work.
● Exceptional project manager. Can bring together disparate functions to get things done with an own it attitude.
● Can analyze products, customers, industry and market trends to develop compelling recommendations.
● Customer obsession: really focusing on understanding your customer vs pushing a story.
● Research mindset: someone who goes deep into the details and likes to do a lot of research to understand both
your product and the competition.

● Fantastic communication skills across all levels of the organization as well as customers: this is key!
● Cross-functional collaboration desire and experience: this role will be the glue of your company when it comes to
your customer communication.
● Fluent in complexities and nuances of user journeys and how thoughtful segmentation and creative marketing can
bring value to them and the business
● Ability to get things done strategically, quickly and well

● Entrepreneurial, with a high tolerance for ambiguity and complexity, and efficient with limited
● Adaptable, creative, and self starting
● Thrives in a fast-paced environment that is both high-growth and startup in nature
● Highly inquisitive and never complacent

  • Attractive compensation package (you’ll love it)
  • 13th salary, rewards for achievements, initiatives and good deeds
  • Performance review 2 times/ year
  • Annual leave: 15 – 20 working days/year and Other leaves/public holidays in accordance with the
  • Labor Law of Vietnam
  • Periodic medical checkup, Health/Social Insurances & Bao Viet Insurance
  • Benefits for employees using services at VinID, Vinmec, Vinpearl,Golf, Safari, Vinmart and Vinschool…
  • Agile working environment, no dress code (it’s your choice to be confident and comfortable)
  • Training courses: The Company will provide customized training courses according to business needs, Udemy, Coursera, Linkedin Learning are available upon your request
  • Team building, staff retreats and summer camp for excellent employees’ children
  • Gym area, football club, running club,..
  • And many more…